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Ŀȭ ַ
 忡 ؼ, , Ǵ Ư ̽ ׸ ڹ 񽺰 ʿϽʴϱ? ׷ٸ 츮 񽺿 Intelligence Partnershipκ  Ծ, 츮  ͵帱 Ͻʽÿ.
 
 
ۼ : 12-10-09 18:31
м̶ ΰ?: ǻ 10 ٽ ũ
 ۾ : 3mecca
ȸ : 4,929  
: ٺƮ һ,ũ̱ ÷̼
ű : ,ڿ,ȣ
: 2011 07 13
: 304 | 498g | 153*224mm
ISBN : 9788992534147
:
: 16,500



м ϴ ڰ £ ¸Ѵ!
 
l  м о Ʈ  мϽ м ļ
l   θ Ǵ ٽ м  10   
l    ֽ Ͻ 忡 뼺 ΰ Ұ
l  м   ִ  ڿ  Ŵ, CEO, Ʈɺ       شȭ   ִ    Ͻ м ̵
 
 
1.  м ϴ ڰ  ¸Ѵ!!
 
 ڳ 濵ڴ  Ŵǰ   Ȱ       Ѵ  ǻ ڽ   ȯ Ͻ ȯ濡  и ؿ ۵ȴ̸ ؼ  ʿѵ   ɷ  ״׷    ü     ִ   ͸ м/ؼϿ    Ǵ ڸ ȯѾѴ.
Ͻ м     ڵ ٷ ͸ мϿ ǹ ִ ڸ ȯ  ְ ϴ п  Ұϰ ִڵ   м ϴ ġ  ߿伺  м μ  ɵ ִ ׸   ߿ϰ θ Ǵ10 ٽ м     ˱  شڵ   ϰ  ְ ϴ ɵ ִ ܰ躰 ȳ      /̽ ͵  ǹ  Բ Ѵ.


Ͻǰ 濵ڸ  ǿ̸鼭    Ͻ м ̵!!

  ̳  ̷   å  ߿   Ͻ м  ذ  ְ Ѵ ģ ȳ Ͻ м ü  ڵ    ֵó  ߿ м   ϱ  Ѵм     ڵ          ְ  ̴.

ٺƮ һ ũ̱ ÷̼Ŵ BCG ƮŬ   5, SWOT м  ģ м  м м̽ мġ罽 мó ÷,Žȯ(STEEP/PEST) м    ϰ ˷شڵ ǰ ü   ̽ ͵ Ҿ     ÿ   ȳ   ִ.
ݱ   Ͻ м غ  ڵ鵵  å  Ͻ  ̲,¸ϴ ̷   â   ̴.
 
 å  ڵ ϴ ٽ ޽  .
 
l  ܼ ͸   ޼  ֵ ̿϶.
 Ʈ带 ϰ  ľ϶׸Ͽ ּ ȸãƳ.
l  мκ    ̲!
     ̾  ִ ̷ м ǽ϶.
l  м ȰϿ ް ȭ ϰ ű⿡ ϶!
ٰ     żϰ ϶.
 
2. м̶ ΰ?                                 
 
ڵ ʿϰ  ̳   ڸ    ˾ƾ ϴ͸ ˷ش м μ ݿ    ̾  Ͻǰ 濵ڰ ȿ   ִ ٽ м   Ѵ.

ڴ SWOT м̳  5 м      м м̽ мġ罽 м  ֽ ٹ   ִһ ÷̼Ŵ Ͻ ̷   ū  ġ    ȸġŽȯ  ڿ Բм .

ڵ    Ȯ Ұ ƶٰܰ躰  ̽ ͵ Ѵм ó    ɼ  ΰ   å  ڰ  ô  ȯ濡     Ͻ    ذϱ   ս ϰ   ִ å̴!

 å м    ٷ  м  Ͻ    ΰ ִ å  Ư¡ ߿ ڵ鿡 Ư    ִ κ .

l   Ǵ  Ϲ̰ ٽ м  10 ϰ ãƺ  ֵ ڸ ҴϹ̳ б  𵨿  ˾ƺ ؼ  ãƺƾ ϴ  κ̾ å θ Ǵ 𵨵 ó ڸ Ǿ ִ.
l  ϰ ϰ   ڵ   ϴ      ֵ ߴ.
l   å  м м, SWOTмġ罽 м 繫ǥ м   ϴ  м  Բ ̽ мó мġ  м   ο鼭 θ Ǵ   ٷ ִ.
l   ϴ ȯ  ٷ ܺ    ο  ߴ    Ѵ.
l       ִ  ϴ ̵    ɵ ְ ٷִ ̽ ͵ Ѵ.
 
м / μ ٸ̰  μ ̸  Ϳ ؼ ǹ ִ  ̲м  ϰ  ϰ  ߰ϰ׸ ٵ  ־  ִ ȸ ãƳ ϴµ ȴ.м  ڷ ءSo What?̶    ְ ǻ   ĥ  ִ  ̲.
 
 
**  
 
 мϽ  м    ũС
ũ̱ ÷̼ٺƮ һ  | öڿ ű

Ѹ å 濵 Ʈ Ŵ̴ 濵ڵ å ؼ ǿ ʿ 濵м ũ ̴. BCG Ʈ•Ŭ м•м•SWOTм•ó м•ȯм•繫м ֿ м ũп ̷ ӿũ dz ʿ ־ ǥ ؼ õȴ å 濵ڳ Ʈ ǰ ϴ MBA л鿡Ե ʵ ̴.                     
 
Ͻ мֽ/  ȿ 
ũ̱ ÷̼ٺƮ һ  | ڿ,3mecca ű

Ȯ ȯ濡 ó ټ óϿ ż Ǵ ֵ ȭǰų ȭ Ǿ ϴ ․ м ̾ å ǻڵ ȣϰ ϸ 鿡 ǹ̸ οϿ ű⼭  ְ ϴ Ͻ м Ͱ ̴.
̺ñ׷(BCG) ǥ
 
3. ű Ұ
 


ٺƮ һ Babette E. Bensoussan
ȣ ȹƽþ    Ʈ ϴ  MindShifts Group Pty. Ltd ǥ̴ 16  300 ̻ ڸ  Ʈپ    ؿԴ. 2006 SCIP Meritorious Award ߴ.
 
ũ̱ ÷̼ Craig S. Fleisher
ij University of Windsor, Odette School of Business Leadership Chair ̴. 2006SCIP ȸJournal of Competitive Intelligence Management â ڿϽڸ õ    ִCanadian Business Canada' top MBA   ִ.
 
ű

 Eunkyung Kim
3mecca ̻μð ι ϰ ִֿ  оߴ CI α׷, KM/CI  , Early Warning  ǻ  Competitive Wargaming̴ аϰ ̱ ϸ̴п   ޾Ҵ.
 
ڿ Jayoung So
 ȭ  ޾ 3mecca ̻μð ý /ι ϰ ִֿ ɺоߴ CI Knowledge Portal /߰ CI Function ̸, CI/KM ý м ġŷ ̸  ִ.
 
ȣ Junho Lee
б ɸаѱܱб п ߴ پ о߿ Ȱ ̴.
 
 4. 
 
Part I :  Introduction
Chapter 1  м  Business Management and the Role of Analysis
ȿ м   
 
Chapter 2 м μ The Analysis Process
м̶ ΰ?
 
Part II: м  Analysis Tools
Chapter 3 BCG / Ʈ Ʈ BCG Growth/Share Portfolio Matrix
  
 
CASE STUDY:  ̺ TV  Ȳ 
 
Chapter 4  м Competitor Analysis
  
CASE STUDY: ߱ ޴ȭ   ϸ
 
Chapter 5  繫ǥ мFinancial Ratio and Statement Analysis
  
CASE STUDY: 2005,    
 
Chapter 6 5  м Five Forces Industry Analysis
  
CASE STUDY: ̱ װ 5 м
   5 м
 
Chapter 7 ̽ мIssue Analysis
  
 
CASE STUDY: ̳װ ̽  
Ͻ  ̽  
 
Chapter 8 ġ  м Political Risk Analysis
  
CASE STUDY:  ǰ ߱   ġ  м
 
Chapter 9 ó м Scenario Analysis
  
CASE STUDY: ۶ҽ̽Ŭ ó м
 
Chapter 10 Žȯ(STEEP/PEST) м Macroenvironmental(STEEP/PEST) Analysis
  
CASE STUDY:   Žȯ(STEEP) м\\\ 246
 
Chapter 11 SWOT мSWOT Analysis
  
CASE STUDY: ɳ͵  SWOT м
 
Chapter 12 ġ罽 м Value Chain Analysis
  
CASE STUDY: ɾ(IKEA) ġ罽 м

 
   
 

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