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* ÀÛ¼ºÀÚ : 3mecca     * ÀÛ¼º ÀÏÀÚ : 2003.04.01     * Á¶È¸¼ö : 2171
    Strategic Group Analysis
ÆÄÀÏ 1 Bensoussan.pdf
SCIP¿¡¼­ ¹ß°£ÇÏ´Â Competitive Intelligence Magazine January - February 2003 (vol. 6 num.1)¿¡ ½Ç·È´ø Strategic Group Analysis¿¡ °üÇÑ PDF ÆÄÀÏÀÔ´Ï´Ù.

Reference:

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
Babette Bensoussan, The MindShifts Group and Craig Fleisher, University of Windsor

PART 2 THE TECHNIQUES OF STRATEGY AND COMPETITIVE ANALYSIS
7. Strategic group analysis

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