Welcome to GIA’s Intelligence Benchmarking Tool

Our free online self assessment tool allows you to measure your intelligence program's status against companies with world class market intelligence capabilities.

This Intelligence Benchmarking Self-Assessment Tool by GIA is based on the six Key Success Factors found in the World Class Market Intelligence Roadmap by GIA, developed from a vast pool of research and experience on how hundreds of large organizations conduct intelligence activities on a global scale.

The global average scores are based on the results from the Global Market Intelligence Survey 2011 by GIA, the largest Market Intelligence survey ever conducted.

Just complete the questionnaire below to get your final total score and compare how your market intelligence program compares with the overall global average!

Your score will remain confidential to you.

Start Benchmarking test

If you are interested in an advisory program around Market Intelligence Best Practices Benchmarking Assessment, please contact us.