서비스 베스트 프렉티스 인텔리전스 플라자 쏘트 리더십 퍼블리케이션
About 3mecca
Home > 베스트 프렉티스> 뉴스 & 이슈
World Class Function
Develop your market intelligence function
커스텀화된 강력한 솔루션
″전 세계 어떤 시장에 대해서건, 지속적인, 또는 특정 이슈 관련 전략적 마켓 인테리전스와 자문 서비스가 필요하십니까? 그렇다면 고객들이 우리의 서비스와 Intelligence Partnership™으로부터 어떠한 혜택을 입었는지, 우리가 어떻게 고객을 도와드릴 수 있을지 질문하십시오.″
 
 
작성일 : 15-05-11 10:11
[M-Brain-3mecca Webinar; 등록후 다운로드가능] 마켓 인텔리전스 영향력 달성: 6가지 성공요소가 차이를 만들어 낸다-Joost Drieman, VP, Intellignece Best Practices
 글쓴이 : 3mecca
조회 : 2,813  
   https://www.m-brain.com/blog-posts/achieving-market-intelligence-impac… [725]
   https://attendee.gotowebinar.com/register/3932196993761981186 [546]


[M-Brain Webinar] 마켓 인텔리전스 영향력 달성: 6가지 성공요소가 차이를 만들어 낸다

-웨비나 등록후 다운로드 동영상 시청 가능-Joost Drieman, VP, Intellignece Best Practices 

만약 마켓 인텔리전스에서 한 가지 영역을 개선할 수 있다고 한다면그것은 무엇이 될까?

M-Brain은 많은 글로벌 유력 기업들을 대상으로 마켓 인텔리전스에서 그들 기업이 직면하고 있는 가장 큰 도전과 성공에 대해 살펴보았다우리는 미시적/거시적 관점에서 글로벌 MI 시장을 연구하고그 진화 과정의 트렌드를 파악할 수 있었다.

글로벌 기업들이 가장 많이 고심하고 있는 문제는 바로비즈니스에 가장 큰 영향을 끼칠 수 있도록 정보를 어떻게 인사이트로 전환할 것인지 하는 문제이다.

 

Achieving Market Intelligence Impact: 6 Success Factors that Make All the Difference

 

If you could improve any single area of your market intelligence, what would it be?

 

At M-Brain, we speak with many successful, global enterprises about their greatest market intelligence challenges and successes. We find it fascinating and a privilege to be able to study the global MI markets from micro and macro viewpoints and understand developing trends before and as they evolve.

If there is one challenge that we see customers facing more than others, it is this: How to turn information into insights to deliver greatest business impact.

 

Of course, a subject as complex as this carries hundreds, possibly thousands, of intricate facets, each  unique and specific to both team and organisation. If the answer to this question was simple enough to write in a blog post, or even a book, or even a chapter of books, then no doubt every MI team would be delivering  ultimate impact to their organisation every day.

Which, of course, is unlikely to happen any time soon.

We all know the key function of market intelligence impact is in accurately defining needs, correctly understanding insights from intelligence and delivering those insights to key people, at the right time and in the right manner.

Sounds so simple when written in a single sentence.

 

I was fortunate to be present in M-Brain’s webinar last week and witnessed Lee West and Joost Drieman explore the key success factors that make the crucial difference in building world class market intelligence programs. Of particular significance for my own development and in answering the above question was the key success factors that Joost touched on.

He explained 6 key areas that make all the difference in building world class intelligence:

– Scope (broadly defined as breadth, depth, strategy & stakeholder alignment, and forward looking approach)
- Processes (Integration with decision making)
– Deliverables (Services areas and product types)
– Tools (with over 150 to select from)
– Organization (Intelligence methods and resources)
– Culture (MI internal awareness, acceptance and assistance)

 

Arranging these 6 success factors within a framework and monitoring each area in terms of performance and impact has enabled M-Brain to identify the organisations delivering world class market intelligence impact and the processes those organisations do differently to achieve superior results.

The framework has also supported the creation of a valuable model that offers a benchmarking self-assessment tool to organisations, enabling participants to identify for themselves the gaps within their MI processes and what they need to do to reach next-level results.

 

The webinar session was recorded and is available for download herehttps://attendee.gotowebinar.com/register/3932196993761981186.



If you have any questions on the session or it’s contents that you would like to ask Joost or Lee, please feel free to send me an email on paul.clarke@m-brain.com and I will be pleased to liaise the response.


 


 
   
 

3mecca는 핀란드에 본사를 둔 글로벌 마켓 인텔리전스 컨설팅, 전략, 솔루션 전문 기업인 GIA(Global Intelligence Alliance)
그룹의 한국 내 독점 파트너로서, 전 세계 23개국의 GIA 멤버 네트워크를 통해 클라이언트의 글로벌 전략, 마케팅, 리서치, 솔루션,
컨설팅 서비스를 지원하고 있습니다.