1] Pre-Conference 워크숍, 6월 2일(월)
Track 2: 벤치마킹을 통하여 마켓 인텔리전스 프로그램을 다음 단계로 이행시키기: 풍부한 경험을 가진 기업의 베스트 프랙티스를 통해 마켓 인텔리전스 개발 로드맵 디자인
Facilitators: Daniel Pascheles, Vice President, Head of Global Competitive Intelligence, Merck & Co.and Markko Vaarnas, CEO,Global Intelligence Alliance
2] CONFERENCE DAY 1, Tuesday, June 3, 2014
14.20 – 15.00 CI FOR THE 21ST CENTURY – WHAT SKILLS AND COMPETENCIES ARE NEEDED TO SUCCEED?
Dr. Daniel Pascheles, Vice President Global Competitive Intelligence at Merck & Co
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Track 2: Benchmark and Take Your Market Intelligence Program to the Next Level: Learn Best Practices from Experienced Peers and Design an Market Intelligence Development Road-Map as a Result
Facilitators: Daniel Pascheles, Vice President, Head of Global Competitive Intelligence, Merck & Co. and Markko Vaarnas, CEO, Global Intelligence Alliance
As a successful intelligence program develops, building a strong intelligence culture and strategic advisory role become critical factors. This requires the MI practitioner to seek out real world examples for success versus standard textbook learning. Exchanging information with experienced peers, benchmarking your own operations against best practices, and creatively exploring practices across industries together with other advanced intelligence leaders are some of the best methods to use to take your own intelligence program to the highest level.
In this workshop, participants will:
-Learn what World Class Market Intelligence means and how to get there
-Conduct a diagnostics survey on their own company’s Market Intelligence development status, and identify and prioritize related development gaps
-Benchmark their own organization against best practices in taking the Market Intelligence program to the next level
-Leverage the World Class Market Intelligence Road Map for concrete intelligence development efforts
-Develop new ways to implement their intelligence toolkit
-Learn practical tips on how to drive progress and get to the World Class category with their intelligence programs
The workshop targets accomplished intelligence professionals who can bring a wealth of experience in order for all to learn from each other. Participants’ background should be from companies with advanced intelligence programs in place.
Previous feedback on this workshop: This workshop has been very popular among companies with an established and rather advanced intelligence program in place. It has proven to be an excellent forum for these companies to learn best practices and really strive towards World Class levels. The very latest score for this workshop in North America is4.8 on a scale of 0-5 with the majority of participants rating the session as “very good” which is the highest possible score. Participants especially appreciated the strong case examples and applicability of tips provided, as well as the interactive nature of the session, which encouraged the sharing of ideas and practices. This session is about intelligence experts meeting intelligence experts.
Agenda for the Day
9.30 – 11.00 Part 1: World Class Market Intelligence & Assessment of the Current Status
-World Class Market Intelligence Road Map and Key Success Factors
-World Class Market Intelligence at Merck & Co.
-Intelligence Audit by participants
11.30 – 13.00 Part 2: Best Practices in Taking Market Intelligence to the Next Level
-Taking Market Intelligence to the World Class level: Merck & Co.
-How to take Market Intelligence to the next level: Scope
-How to take Market Intelligence to the next level: Process
-How to take Market Intelligence to the next level: Deliverables
13.00 – 14.00 Networking Lunch
14.00 – 15.30 Part 3: Best Practices in Taking Market Intelligence to the Next Level
-How to take Market Intelligence to the next level: Tools
-How to take Market Intelligence to the next level: Organization
-How to take Market Intelligence to the next level: Culture
-Summary and conclusions
16.00 – 17.30 Part 4: Identifying Development Needs and Designing a Road-Map for Market Intelligence Development
-Identifying and prioritizing development areas
-Identifying development needs and key actions for Market Intelligence
-Designing a Market Intelligence development Road Map
-Summary and conclusions
17.30 Icebreaking on the Rocks
Cocktails & Hors d’oeuvres – Non-workshop attendees are welcome to attend.
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14.20 – 15.00 CI FOR THE 21ST CENTURY – WHAT SKILLS AND COMPETENCIES ARE NEEDED TO SUCCEED?
Dr. Daniel Pascheles, Vice President Global Competitive Intelligence at Merck & Co
Intelligence is driven by people. Despite having all processes, tools and automation in place, people are the driving force behind successful intelligence activities. People skills are described as understanding ourselves and moderating our responses, speaking effectively and empathizing accurately, and building productive relationships based on trust and respect. This requires skills and competencies that go beyond the obvious analytical skills. What else is needed?
In this presentation, Dr. Daniel Pascheles will discuss and dissect the skills and competencies needed to successfully become a “master” CI professional. In particular, we will look into (1) technical skills, (2) communication skills, (3) strategic skills and last, but not least the increasing importance of (4) personal skills.
-Overview of all skills and competencies needed for intelligence
-Achieving the right balance of these skills for optimal performance
-Actionable and meaningful tools to become an even better CI professional
전략적 분석
작성일 : 14-05-15 12:57
3mecca는 핀란드에 본사를 둔 글로벌 마켓 인텔리전스 컨설팅, 전략, 솔루션 전문 기업인 GIA(Global Intelligence Alliance) 