히말라야와 리오그란데 사이: 워게임을 경쟁사 인텔리전스에 활용
M-Brain의 Best Practice 부문장인 Joost Drieman과 영국지사 마케팅 디렉터인 Lee
West가 전 세계 선도적인 마켓/경쟁사 인텔리전스 팀들이 사용하고 있는 선진적인 워게임 활용법을 이야기한다.
- 기업들이 마주하고 있는 경쟁사의 유형 및 그들의 행동 변화
- 잠재적 기회, 리스크, 도전, 위협을 파악하기 위한 다양한 유형의 경쟁사
시뮬레이션
- 베틀 시뮬레이션, 인사이트 확보를 위해 흔히 활용되는
모형 및 프레임워크
Between
the Himalaya and the Rio Grande: Utilising War Simulation in Competitor
Intelligence양식의 맨 위
Thu, Jul 2, 2015 10:00 PM - 11:00 PM JST
This cutting-edge
webinar sees Joost Drieman, VP Best Practices, M-Brain and Lee West, Marketing
Director UK, M-Brain explore advanced war simulation techniques being used by
leading market and competitor intelligence teams around the world.
Discover:
How forward-thinking battle-ground simulation is helping businesses to better
anticipate & counteract competitor strategies
The benefits of wargame simulation in staying ahead of the current marketplace
and identifying fresh suitable territories to penetrate
Staying smart in battle and deploying artillery most effectively for strongest
intelligence impact and business victory
Session Start Time: 14:00 British Summer Time (BST), Thursday 2nd July 2015
Session Duration: 45 Minutes
The current fragile business climate represents a complex battle field where
purchasers have grown overly-cautious and the numbers of hostile competitors
seeking to invade business territories is increasing every month.
Surviving in this and future climates is not only a matter of deploying
resources correctly, but also in spotting the possible and most likely moves of
your competitors before they've even thought of them.
Developing a future-focused approach that keeps you two steps ahead of all
battle opponents is key to deploying market and competitor intelligence in the
most timely and effective manner.
This ground-breaking webinar is for global leaders and intelligence
professionals who are keen to stay ahead of the competition. Attendees will
discover:
· The types of competitors you are facing and how their behaviours are changing
· The different forms of competitor simulation to identifying potential opportunities,
risks, challenges and competitive threats to your business
· Understanding popular models and frameworks for battle ground simulation and
insights deployment
전략적 분석
3mecca는 핀란드에 본사를 둔 글로벌 마켓 인텔리전스 컨설팅, 전략, 솔루션 전문 기업인 GIA(Global Intelligence Alliance) 