GIA Conference Helsinki was an Unparalleled Success
Theme: Intelligence 3.0 - Get Ready For The Future
Dates: June 2-4, 2014
Venue: Helsinki Congress Paasitorni, Helsinki, Finland
A worldwide audience of 140 conference attendees, presenters and facilitators made GIA Conference again a resounding success. Best practices were shared by presenters and facilitators from leading global companies, including Aalto University, Alternative Futures, Belgacom, Cintas, Finnair, FrieslandCampina, HP, IBM Europe, Lonza, Merck & Co, Nokia, OP-Pohjola, Rockwool, Rolls-Royce Power Systems, Rovio Entertainment, Tampere University of Technology, Wartsila, and YAHOO! with GIA’s own experts.
Overall, the delegates rated the GIA Conference an incredible average of above 4 out of 5 for all aspects, from its sessions, presentations, networking opportunities to its overall organization and administration.
On a scale of 1 to 5, the general assessment for the Helsinki event was:
- Overall organization of the conference: 4.64
- Relevance of content: 4.4
- Networking opportunities: 4.55
Participants really enjoyed the dinner cruise on the archipelago around Helsinki.
Like previous years a full 100% of attendees would recommend GIA Conferences to others.
How they rated the program (1 to 5)
- Pre-conference workshops 4.27
- Presentations 4.22
- Roundtable sessions 4.27
What else they liked about the event
"Real business cases sessions shared by MI practitioners, their passion and willingness to share really inspired me! Especially the cases with really small MI team is very encouraging."
"I liked many things indeed. But if I have to choose one thing I would say the consultancy session. Received great insights advice in a small amount of time."
"Great idea to have the debate with Gen Y. Debate was phenomenal!"
"As usual very nice atmosphere and overall well-arranged."
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GIA 컨퍼런스 관련 사진 및 동영상, 기타 자료를 다음 사진의 트위터, 링크드인, 유튜브에서 확인하실수 있습니다.
-노키아 인텔리전스 플라자(쉐어포인트 버전): GIA 헬싱키 컨퍼런스 참가자를 대상으로한 스페셜 프레젠테이션 실시
-마켓 인텔리전스: 글로벌 마켓을 이해하고 경쟁하고 성장하라, 2판 출간
PRE-CONFERENCE WORKSHOPS, JUNE 2
GIA CONFERENCE WORKSHOP: Benchmark and Take Your Market Intelligence Program to the Next Level: Learn Best Practices from Experienced Peers and Design an Market Intelligence Development Road-Map as a Result
Guest facilitator: Daniel Pascheles, Vice President, Head of Global Competitive Intelligence, Merck & Co.
In this workshop, participants learnt:
- What World Class Market Intelligence means and how to get there
- How to conduct a diagnostics survey on their own company’s Market Intelligence development status, and identify and prioritize related development gaps
- Benchmark their own organization against best practices in taking the Market Intelligence program to the next level
- Leverage the World Class Market Intelligence Road - Map for concrete intelligence development efforts
- Develop new ways to implement their intelligence toolkit
- Practical tips on how to drive progress and get to the World Class category with their intelligence programs
GIA CONFERENCE WORKSHOP: Acquire Market Sizing and Forecasting Best Practices: Learn to Understand Methods and Processes for Market Sizing and Forecasting Through Practical Examples
Guest facilitator: Kare Misund, Head of Intelligence at Nokia
Participants learned:
- Market segmentation as the foundation of market sizing
- Market size and share analysis: theory, process and examples
- Forecasting
- Applying the methods in practice
CONFERENCE DAY 1
JUNE 3
9.00 – 9.10
WELCOME AND OPENING
Maria van der Veer and Hans Hedin, GIA
9.10 – 9.50
THE FUTURE OF INTELLIGENCE FROM A STRATEGIST’S PERSPECTIVE
Tom Dahlstrom, OP-Pohjola
9.50 – 10.30
“SWITCHING GEARS – PUSHING MI FROM REACTIVE TO PROACTIVE”
Jens Thieme, Lonza
11.00 – 11.40
GATHERING INSIGHTS FOR DISRUPTIVE MARKETING
Antti Aaltonen & Blanca Juti, Rovio Entertainment
11.40 – 12.20
APPLIED CMI METHODS USING FUTURE MANAGEMENT
Diana Wolf, Rolls-Royce Power Systems AG
14.20 – 15.00
CI FOR THE 21ST CENTURY –WHAT SKILLS AND COMPETENCIES ARE NEEDED TO SUCCEED?
Dr. Daniel Pascheles, Merck & Co
15.30 – 16.10
A CHANGING BUSINESS CLIMATE REQUIRES WELL-PREPARED MARKET AND COMPETITIVE INTELLIGENCE
Tina Bundgaard Petersson, Rockwool
16.10 – 16.50
SCENARIO PLANNING AND THE FUTURE ASPECTS OF ANALYSIS
Andrea Hernandez, Wartsila
전략적 분석
3mecca는 핀란드에 본사를 둔 글로벌 마켓 인텔리전스 컨설팅, 전략, 솔루션 전문 기업인 GIA(Global Intelligence Alliance) 