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Perfecting MI Deliverables and How to Present Market Intelligence: A Practical Master Class to Improve the Delivery of Intelligence

 

Facilitators: Joost Drieman, Vice President, Intelligence Best Practices, Global Intelligence Alliance, and Rahul Dhingra, Senior Consulting Manager, Global Intelligence Alliance

Are you looking to lift your MI deliverables to world class level? Are you involved in presenting intelligence output to decision makers? There is more than just powerpoint - we need to maximize the usage of different delivery forms.

The proper delivery format depends on a number of important aspects, like audience, message and abstraction level. But that is not enough. We will look at how to make any delivery as compelling as possible, and what are the rules you need to keep in mind.

This one-day hands-on master class takes a deep-dive into developing world class MI deliverables that can be easily digested on the top level and are action oriented to support decision making. The session also focuses on the why and how of the deliverables, and will also zoom in on the characteristics of the different delivery formats and techniques.

 

1.Introduction: Understanding top level needs for
intelligence delivery and the communication process
2.Offline deliverables - the classics, and what’s new
3.How to do the best live interaction and presentation
4.The usage of social media for your deliverables

Learn from accomplished experts through an engaging, hands-on, interactive master class!
The master class consists of practical presentations and exercises. It is targeted at persons responsible for preparing intelligence deliverables, managing intelligence programs, and disseminating and presenting findings to stakeholders in their organizations.

 

 

Agenda for the Day
9:30 - 11:00 AM Part 1: Introduction: Understanding Top Level Needs for Intelligence Delivery
Introductions and brief discussion on participants’ expectations
The workshop starts by an introduction to deliverables. Why do we disseminate? What is communication flow and how do people capture messages? We will zoom in on the key ingredients of what makes a deliverable high-impact and compelling. Why do we use mostly powerpoint and what are the alternatives? When and how should we use these? What is the role of creativity?
11:30 AM - 1:00 PM Part 2: Offline Deliverables
Offline is old fashioned, or is it? There are still plenty of reasons why decision makers prefer hard over electronic. Besides white papers and printed newsletters, there are plenty of other important offline deliverables, like factsheets, infographics, heatmaps, battle cards and more. How to use these, why and for whom? Also powerpoint can be a good offline delivery tool, if used properly. We will tell you what to do, with tips, tricks, some creative writing, and visualization techniques.
1:00 - 2:00 PM Networking Lunch
2:00 – 3:30 PM Part 3: Live Communications
The master class continues with a focus on live communications. What to do when you need to share your findings 1 on 1 with a top executive. How much time do you have? Is it 60 seconds or a formal discussion? How do you deliver for the best impact? What are the 7 rules for persuading messages? Then we look at the most important aspects of preparing a high-impact presentation for the audience. What do you need to do to make this as compelling as possible? How can you use storytelling in the best way? We also will touch on workshops as MI deliverables.
4:00 – 5:30 PM Part 4: Web 2.0 as Delivery Form
Social media is more used than any other form of modern communication. Dissemination by using web 2.0 techniques is becoming more and more important. We will discuss the usage of portals and dashboards as delivery tools, but also how to use audio, video and webinars. Especially giving a presentation via a webcam requires some special skills and techniques.