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Taking Your MI Program to the Next Level through Best Practice Benchmarking
– Learn Best Practices from Experienced Peers and Design an MI Development Road-Map as a Result

Facilitators: Philip Britton, Senior Manager, Competitive Strategies, Best Buy, and Markko Vaarnas, CEO, Global Intelligence Alliance

As a successful intelligence program develops, building a positive “intelligence culture” becomes important. This makes the practitioner seek out real world examples for success versus standard textbook learning. Exchanging information with peers, benchmarking your own operations against best practices, and creatively exploring practices across industries together with other experienced intelligence leaders are some of the best methods for taking your own intelligence program to the next level.

 

In this workshop, participants will:
•Learn what World Class Market Intelligence means and the associated success factors
•Conduct a diagnostics survey on their own company’s MI development status, and identify and prioritize related development gaps
•Benchmark their own organization against best practices in taking the MI program to the next level
•Leverage the World Class Market Intelligence Framework for concrete intelligence development efforts
•Develop new ways to implement their intelligence toolkit

The workshop targets accomplished intelligence professionals who can bring a wealth of experience in order for all to learn from each other.

Previous feedback on this workshop: This workshop has been very popular among companies with an established intelligence program in place. It has proven to be an excellent forum for these companies to learn about more best practices and really strive towards developing a world class program. The very latest score for this workshop in North America from November 2011 is 4.9 on a scale of 0-5 with majority of participants rating the session “very good” which is the highest possible score. Participants especially appreciated the strong case examples and applicability of tips provided, as well as the interactive nature of the session, which encouraged the sharing of ideas and practices.

Agenda for the Day

9:30 - 11:00 AM Part 1: World Class Market Intelligence & Assessment of the Current Status
•Introductions
•World Class Market Intelligence Framework and related Key Success Factors
•World Class Market Intelligence at Best Buy
•Intelligence Audit by participants

 

11:30 AM - 1:00 PM Part 2: Best Practices in Taking MI to the Next Level
•Taking MI to the next level: Best Buy
•How to take MI to the next level: Scope
•How to take MI to the next level: Process
•How to take MI to the next level: Deliverables

 

1:00 - 2:00 PM Networking Lunch

 

2:00 - 3:30 PM Part 3: Best Practices in Taking MI to the Next Level
•How to take MI to the next level: Tools
•How to take MI to the next level: Organization
•How to take MI to the next level: Culture
•Summary and conclusions

 

4:00 - 5:30 PM Part 4: Identifying Development Needs and Designing a Road-Map for MI Development
•Identifying and prioritizing development areas
•Identifying the development needs and key actions for MI
•Designing an MI development road-map
•Summary and conclusions